Reviews & evidence
Client stories
Evidence from audits and workshops — specific pathways, constraints, and outcomes, including a reservation where the work was imperfect.
They refused to celebrate our completion rate until we looked at who was actually finishing practice sets after week two. The readout was blunt — usefully so — and we had to reschedule a feature launch to fix the practice loop first.
The workshop forced our growth lead and our pedagogy lead into the same spreadsheet. Awkward for an hour, then productive. We still argue, but we argue about the same pathway now.
Onboarding looked fine in aggregate until the funnel review split first-session behaviour by school-managed accounts versus self-serve parents. That split alone paid for the engagement.
I wish we had booked the audit earlier in the year; by the time we started, exam season limited how many teachers we could interview. The brief still held, but the qualitative layer was thinner than I wanted.
Extended story: week-two return on a science pathway
A Klang Valley science app asked us to audit the “first experiment → quiz → return” path after a content rewrite. Event names still reflected the old experiment titles, so product dashboards under-counted successful returns. We rebuilt the journey map with curriculum, annotated three misnamed events, and recommended delaying a marketing push until naming and quiz timing matched the new labs.
Six weeks later the team reported that week-two return among school cohorts stabilised enough to resume outreach. They did not attribute a single percentage to us in public materials — and we prefer it that way — but they retained us for a quarterly health check.
Extended story: workshop before a board pack
A bilingual literacy product needed a board update on “learning outcomes.” Rather than invent a metric theatre, they booked an Interpretation Workshop. We spent the morning defining what “outcome” meant for their placement test and the afternoon walking directors through session samples. The board pack that followed cited the workshop reading guide instead of a vanity retention chart.