Reading week-two return in exam seasons
Malaysian school calendars bend retention charts — interpret return windows with term dates in hand.
Field notes
Field notes
Practical writing on app analytics for EdTech learning journeys — naming events, reading return behaviour, and preparing for audits.
Short essays from client work and practice notes. Written for product and curriculum pairs, not for generic productivity advice.
Preparing materials for a journey audit
What to gather in the week before kickoff so the consultant is not waiting on access forms.
School accounts versus self-serve parents
Onboarding behaviour splits hard between institution-managed logins and parent-bought seats — treat them as different journeys.
Naming events before a curriculum rewrite
A practical checklist for updating tracking plans when lesson titles and experiment IDs change mid-year.
When completion is not learning
Why educational apps confuse finished screens with finished understanding — and how journey maps expose the gap.