Learning Journey Audit
A three-to-four-week review of one educational app pathway — map, friction points, and a half-day readout with product and curriculum.
Open brief →Content Grovepoint
Learning journeys, read with care
Independent app analytics consulting for EdTech teams who need a clear account of how learners move, stall, and return — not another vanity report.
Flagship engagement
Learning Journey Audit
A time-boxed review of one educational app’s learner path — from first open through practice, assessment, and return — with findings your product and curriculum partners can act on together.
Most EdTech teams already collect events. What they lack is a shared map of the learning journey: where attention drops after a lesson, which practice loops never complete, and which “success” metrics hide stalled cohorts.
Content Grovepoint sits with your product lead and curriculum owner for a structured audit. We read event definitions, sample sessions, and support tickets side by side, then deliver a written journey brief and a half-day working session in Petaling Jaya or online.
Included in every audit
- Journey map for one core pathway
- Event glossary gaps and naming risks
- Three priority friction points with evidence
- Half-day readout with product & curriculum
Typical span: three to four weeks from kickoff.
Related work
Engagements that sit beside the audit
Choose a focused review, a workshop, or a recurring health check — each rooted in app analytics for EdTech learning journeys.
Interpretation Workshop
A full-day working session that teaches your product and curriculum pair how to read learning journey signals together — using your own app’s events.
Open brief →
Onboarding Funnel Review
A focused two-week look at first-session and first-week behaviour in your educational app — where learners hesitate before the real curriculum begins.
Open brief →
Quarterly Health Check
A recurring four-hour review each quarter to catch learning journey drift after releases, curriculum swaps, or new school cohorts.
Open brief →From a recent audit
They refused to celebrate our completion rate until we looked at who was actually finishing practice sets after week two. The readout was blunt — usefully so — and we had to reschedule a feature launch to fix the practice loop first. Nur Aisyah · Curriculum lead, language app (Klang Valley)
Who this is for
Product managers, learning designers, and founders of educational apps serving schools or independent learners — especially teams preparing a curriculum refresh or a Series A diligence pack where learning journey evidence matters.
Ask about availabilityField notes
From the practice floor
Reading week-two return in exam seasons
Malaysian school calendars bend retention charts — interpret return windows with term dates in hand.
Preparing materials for a journey audit
What to gather in the week before kickoff so the consultant is not waiting on access forms.
School accounts versus self-serve parents
Onboarding behaviour splits hard between institution-managed logins and parent-bought seats — treat them as different journeys.